Rick Ross Upset Over Losing Reebok Gig
It looks like Rick Ross hasn’t made peace with losing his Reebok endorsement deal. Days after the rapper tweeted his thanks to the sneaker brand comes word that he’s actually pretty angry about how things turned out.
TMZ reports that Ross releasing a statement on Twitter and via his rep, was all a farce. Instead, some inside the Miami rapper’s circle of trust say he feels “entitled” to forgiveness because he believes that he put in a lot of work to make Reebok relevant in hip hop. Rozay stands to lose anywhere between $3.5 million to $5 million in the botched deal.
Although there are no public statistics supporting the claim that Ross made Reebok hotter in the streets, the company could care less about Ross’ gripes. “We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
Harsh words considering the fact that Ross seemed earnest when responding to the controversy over his alleged rape lyrics on Rocko’s “U.O.E.N.O.”
The rapper acknowledged the “great responsibility” he holds as an artist, calling his rhyme on the track “offensive,” and not a reflection of his “true heart.”
Rick Ross has issued a formal apology over his “U.O.E.N.O” date rape lyrics that led to him recently being dropped from his Reebok endorsement deal. The record caused a big stir and a major uprising by advocates and feminist groups. Here is what he had to say:
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”